Welcome to the Best Western Plus InnTowner Madison – Your Home in the Heart of Madison Step into comfort and experience the perfect blend of modern convenience and Midwest charm. Nestled in a quiet, tree-lined neighborhood just minutes from downtown and the University of Wisconsin–Madison, the InnTowner offers a peaceful retreat with easy access to everything Madison has to offer. Relax in one of our 176 thoughtfully designed guest rooms, featuring plush pillow-top mattresses, sleek 50-inch flat-screen TVs, and spa-inspired stone walk-in showers. Each room includes a refrigerator, microwave, and Keurig coffee maker – everything you need for a relaxing, personalized stay. Wake up to the scent of freshly brewed coffee and fuel your day with Madison’s most extensive complimentary hot breakfast buffet – a guest favorite. Whether you're heading to campus, catching a game, or exploring the city’s vibrant cultural scene, our free shuttle service makes getting around effortless. At the InnTowner, you’ll find more than just a place to sleep. Dive into our heated indoor pool, unwind in the whirlpool, or keep up with your routine in our 24-hour fitness center and business center. Craving a bite or nightcap? Our on-site restaurant and cocktail lounge is the perfect spot to unwind. Whether you’re visiting for business, reconnecting with loved ones, or celebrating life’s special moments, the Best Western Plus InnTowner Madison offers comfort, convenience, and genuine hospitality — all in one welcoming location.