The K Hotel entered the Market in February 2011, introducing a unique and contemporary, upscale 4 Star deluxe hotel in Bahrain. The hotel being in a prime location in the heart of Juffair Area (prestigious residential area), only 15 minutes' drive from the airport, opposite to the US Navy base in Bahrain, and the main shopping area is in walking distance from the hotel. We see ourselves in the position at the high end of the 4 Stars segments, targeting primarily the US Navy (having that segment as a base) and business travelers from both local corporate and leisure GCC markets.