The U&Me hotel by BW Signature Collection is a contemporary hotel that gives a unique experience that is partly self-catered. The idea is that you make your stay what you want it to be. It starts with the self-service check-in kiosks. You'll check yourself in when you arrive and then create your trip through add-ons available in different categories.
You can start every day of your trip with a free grab-and-go breakfast provided by the U&Me hotel. The property includes a 24-hour fitness center so you can work out in the middle of the night if you like. There's a conference space on the premises for hosting large meetings or other events. The hotel does have staff members to assist you that speak either English, Spanish, or Swedish.
Your room choices consist of small, medium, large, or extra-large. The 162 rooms are all decorated with very modern furnishings and keep with the contemporary style of the hotel. All of them have climate control, blackout drapes, flat-screen TVs, and free Wi-Fi. The larger rooms are junior suites that are located on the uppermost floor. You can get a corner room that has views of the city, a large modern bathroom with a deep soaking tub and a separate shower, and plenty of space.
The U&Me hotel includes an in-house restaurant. Other nearby dining options are Rost Cafe, Tva Fiskare for seafood, and Gotthards Krog.
The area around the hotel is good for walkers. You can reach Utopia, Guitars - the Museum, and Norrland's Opera all within less than 10 minutes. Other popular attractions include the Vaven Cultural Centre and Navat.