On paper (or the computer screen) The White Hotel seems like a dream stay. It's on the avenue Louise with posh shopping, arty drinking, and good eating just a stroll away. It brings in recognizable design talent to color up its naked white rooms. Best of all, it's ridiculously cheap - 75€ per night. High expectations, however, can lead to a serious let-down.
When I arrived at the White Hotel, I smiled at seeing a pair of motorcycles available for daily rental at 18€. Things continued in a good vein as I checked out the lounge with its shelves of design books and deep booths with surf-ready laptops.

When I turned the key in my room, however, I was shocked to see a stark white room with no design elements at all. Wasn't that supposed to be the point?

Later on, when I descended to hand over the supplementary funds for wifi service, I asked the manager whether all rooms were like mine. "Some rooms have design, some do not," she barked. "You have to request a room with design (like the one below)." She went on to explain that not all of the rooms were finished, despite being open for more than two years. "Come back after our next 'Plastic the White Hotel' event," she told me. "More rooms will be done then."

A finished room at the White Hotel
In the meantime, a booking at the hotel is likely to land you a very white and undesigned room. My IKEA showroom surroundings included paper-thin walls and a shower that bubbled loudly whenever the neighbor flushed his toilet. This was pushing it, even for the low-low price of 75€.
A bright spot arrived the next morning in the form of a very sweet breakfast for no additional charge. The do-it-yourself espresso machine let me drink far more than my body needed, and the range of savory and sweet treats (including homemade cookies) was more impressive than I'd been expecting.
The bottom line: this will likely be, in the year 2010, a fully-designed design hotel. But in 2008, the White Hotel is more like a budget option with a good breakfast and a convenient location. Bring your ear plugs and low expectations.
The White Hotel; 2 avenue Louise, 1000 Brussels